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The Student News Site of Lynbrook High School

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The Student News Site of Lynbrook High School

the Epic

The Student News Site of Lynbrook High School

the Epic

The revenue of Beauty Brands skyrocketted in 2023, partially due to the influence of social media promoting viral products.

Beauty influencers increase consumer culture

Yvonne Wu and Alyssa Wang February 12, 2024

What you need to know: Influencer culture drives consumer behavior through product endorsements on social media platforms like Instagram and TikTok, with creators gaining income from brand sponsorships. ...

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