As the cascade of short-form content fills our screens, a phenomenon coined as brain rot has become the backdrop for engagement with popular videos, memes and terms. We laugh, we scroll and we share —...

The ever-evolving world of chronically online generations, combined with the growing social polarization on the internet, makes it difficult to keep track of all the ways brain rot culture has infiltrated...

Collapsing onto their bed after a stressful school day at Lynbrook, a student absentmindedly opens their phone. From one Instagram reel to another, the clock suddenly strikes 3 a.m., but all they can remember...

In 2024, Oxford University Press named “brain rot” its word of the year, marking a new level of social relevance for the term — though it has existed in popular culture for decades, appearing in...

“Crash out,” “slay,” “basic” and “ate”: these are all widespread slang terms, often assumed to come from younger generations, the Internet or even brain rot. In reality, before they became...

With a diverse sundry of internet memes ranging from “Chopped Chin” to “the Costco Guys,” it’s nearly impossible to avoid meme culture. While “Ninja getting a low taper fade” is still a massive...

Sporting a “Brat” shirt, a vibrant green owl strikes a pose outside Charli XCX’s concert venue, while 20 flashy owl heads bop to pop music under strobe lights inside. This surreal scene wasn’t...